Search Engine Optimisation – SEO & W…
Total web optimisation, beyond mere SEO
Search Engine Optimisation (SEO) has never been simple, but recent, radical changes in the algorithms that Google and other search engines use to display results have completely changed the playing field. The good news is that most of the more dishonest and misleading methods ‘black hat’ SEO providers used to use no longer work. In fact, using them can stop your page from appearing on Google results at all.
The bad news is that many websites that once featured quite prominently are now on the third, fourth, or even 20th page of results, and are seeing a dramatic loss in traffic and conversions because of it. Some are simply no longer competitive under the new algorithms, and some are victims of once-successful but now proscribed SEO techniques.
If that makes reliable, white hat SEO sound like a minefield, that’s because it is. Optimibiz can help, first by making your site completely compliant with the new SEO standards, and then by initiating a total SEO campaign tailored to your business goals and your budget.
Our standard SEO package provides the following:
- A full website analysis
- Keyword research and ongoing analytics
- Competitor analysis
- A full program of on and off page SEO
- Creation of (and ongoing writing for) your website blog
- Creation and maintenance of a full social media presence for your brand
Search Engine Optimization
White Hat SEO
Optimibiz uses only approved, legitimate methods to boost your page rank in organic (non-paid) search results on Google and other sites. Searchers rarely look beyond the first or second page of results.
If you require a Google AdWords or similar paid SEO campaign, Optimibiz can manage this for you completely, ensuring effective and efficient value for money.
SEO that focuses on your ROI
We don’t just optimise your site. We work with you to understand your business goals, and make sure your website can meet them. Page rank is important, but if more visitors don’t turn into sales, just what are you paying for? We make sure that you get meaningful traffic, leading to more customers and more sales.
We don’t just optimise your site, we track its performance with an ongoing analysis of your sites performance and other factors relevant to your site and your business.
You will receive regular, detailed reports of your analytics results, and our simple, direct advice as to how we can help you improve your site’s performance.
In response to those results, we can adjust your SEO factors on an ongoing basis, keeping your page prominent and making sure that potential customers find you before they find the competition.
While keyword research is no longer the beginning and end of SEO, it is still one of the most important parts of a good SEO campaign. Being one of the first few results for the most popular search words in your industry could mean millions in sales. Being the 50th result for those terms could mean your website costs more than it produces.
Optimibiz understands how to identify the important keywords for your business, and how to do the thousand little things it takes to get you on the first page of results.
Google and other search engines look to the volume, relevance, and quality of the links leading to and from your page to judge the ‘authority’ of your content. More than the presence of many links, you need high quality, real links to the kind of content Google feels people searching for your terms will appreciate.
Building links today is more of an art than a science, but Optimibiz has the skill and experience to make sure your links buoy you up in the search results rather than dragging you down.
Not long ago, Facebook and Twitter had no place in SEO or even advertising. The fact is that now, social media is a huge force in the world, and ignoring this ever-growing, mobile, and largely free medium of communication cuts you off from a huge sea of potential customers, many of whom use social media almost exclusively to make purchasing decisions.
Optimibiz can create or renovate your social media presence, improving your brand recognition and providing the linked, consistent user experience that will both improve your traditional SEO results, and open the social media market to your business.