The holy grail of digital marketing, Google’s number one spot is sought after by many businesses across the world. One essential factor that you need to embrace to be in with a fighting chance of ranking well is Search Engine Optimization. We’ve compiled a list of some of the most effective SEO strategies to help you claim your place as Google’s authority site.
Create a Content Strategy
There’s more to a content strategy than simply writing blog posts and publishing them all at once on your website; you also need to give consideration to timing. Posting a lot of information all at once is all well and good but search engines like Google want to see that your website is regularly updated with valuable information. Create a content strategy that ensures you’re posting information regularly, whether it be daily, weekly or monthly.
Optimize Your Keywords
Keywords are one of the most important elements of SEO and play an integral role in gaining you the number one slot in Google. Although having a main keyword in mind is a good idea, it also helps to optimize for long tail keywords and phrases. Diversifying your content to include other common search terms related to your industry can also help your search engine rankings as your site will be viewed as authoritative. Don’t over optimise your content with your keywords, instead make it look as natural as it should be when reading an article. Most importantly, research and assess which keywords will be best for your business. By not doing your keyword research properly in the first place, you could be wasting time and money. You may feel that the best method is to find out which keywords have the most traffic and target these ones however the competition on these may be too much to start out. You are best starting off targeting keywords with less competition that will still generate a decent amount of traffic. By working on a few of these you may reach the same required amount of traffic but in less time than if you had focused on the highly competitive keyword.
Build Back Links
Creating backlinks to a website is one of the trickier elements of SEO but still plays an important role in determining your website’s rankings. A link building campaign doesn’t need to be time-consuming; taking a few minutes every day to post your link on a website can often be enough for you to see an improvement in your website’s rankings. The key to this is to find relevant sites within your niche with a good domain authority and create interesting, engaging content relevant to your niche to place on these sites. Don’t spam the content with your keywords and be careful when using the correct ratios for anchor text. Gone are the days when you used to be able to simply add hundreds or thousands of irrelevant spammy links with one anchor text to get that keyword to rank as this will now hinder your site rather than help it. Be selective, do your research and make sure the place you wish to place your link is a good neighbourhood for your site. Seach engines will look at where your links are placed and just as with those you choose to associate with in life such as friends etc, they will associate your site with these sites, therefore choose carefully who you link to and from just as you would in life choosing those you consider have similar values and standards as yourself.
Play the Long Game
Chasing Google’s top spot can be frustrating and many businesses believe they can achieve success within a short space of time. However, depending on how competitive your market is, it can take months or even years to reach number one. You should therefore aim for a long-term strategy that continually adds to the value of your website. A quick fix in this field may seem appealing initially however can lead you into deep water and out of your depth in the long run.
Is your business lagging behind in search engines? What SEO strategies do you plan to implement to improve your website’s Google ranking? Perhaps your business has already reached the top spot. What SEO techniques did you use to achieve this?